• Open to new opportunities

  • Available for hire

Joey Gordon

I’m an Executive Design Director with over 16 years in the industry. I started out in the craft, designing, iterating and building. That hands-on start still drives how I work today, even in the age of automation and AI.

I’m an Executive Design Director with over 16 years in the industry. I started out in the craft, designing, iterating and building. That hands-on start still drives how I work today, even in the age of automation and AI.

Over the years I’ve led rebrands, built products, directed campaigns and turned ideas into work that makes a difference. I’ve partnered with studios on brands like Coca-Cola, Marvel, NatWest and Adobe, as well as helping start-ups find their place. The work has reached audiences across the UK, USA, EMEA and APAC. From tech and banking to FMCG, automotive and fashion. I work fluidly across brand, digital, product, motion and advertising.

As my role has grown, I've focused on leading and scaling teams, guiding complex accounts and delivering ambitious and effective creative. I stay close to the craft where my career began, while also building the systems that support it. A big part of that now is weaving AI into the process. I use node-based workflows alongside standalone LLMs to connect strategy, design and production, helping to explore faster and uncover opportunities that would not surface otherwise. I see AI as a new medium, much like the early web was for design. It expands the pace and scope of what is possible.

Over the years I’ve led rebrands, built products, directed campaigns and turned ideas into work that makes a difference. I’ve partnered with studios on brands like Coca-Cola, Marvel, NatWest and Adobe, as well as helping start-ups find their place. The work has reached audiences across the UK, USA, EMEA and APAC. From tech and banking to FMCG, automotive and fashion. I work fluidly across brand, digital, product, motion and advertising.

As my role has grown, I've focused on leading and scaling teams, guiding complex accounts and delivering ambitious and effective creative. I stay close to the craft where my career began, while also building the systems that support it. A big part of that now is weaving AI into the process. I use node-based workflows alongside standalone LLMs to connect strategy, design and production, helping to explore faster and uncover opportunities that would not surface otherwise. I see AI as a new medium, much like the early web was for design. It expands the pace and scope of what is possible.

Brands I’ve worked on

Brands I’ve worked on

Adobe

Adobe

Adobe

Aero

Aero

Aero

Auto Finesse

Auto Finesse

Auto Finesse

Auto Trader

Auto Trader

Auto Trader

Boots

Boots

Boots

Camel

Camel

Camel

Canesten

Canesten

Canesten

Coca-Cola

Coca-Cola

Coca-Cola

Carlsberg

Carlsberg

Carlsberg

Click-On

Click-On

Click-On

Click Travel

Click Travel

Click Travel

Costa

Costa

Costa

Coutts

Coutts

Coutts

Diageo

Diageo

Diageo

Disney

Disney

Fanta

Fanta

Fanta

Generali

Generali

Generali

Gther

Gther

Gther

HSBC

HSBC

HSBC

Interflora

Interflora

Interflora

Katherine Hooker

Katherine Hooker

Katherine Hooker

Kaspersky

Kaspersky

Kaspersky

KitKat

KitKat

KitKat

Lego

Lego

Lego

Marvel

Marvel

Natwest

Natwest

Natwest

Nespresso

Nespresso

Nespresso

Oasis

Oasis

Oasis

Pergraphica

Pergraphica

Pergraphica

PIF

PIF

PIF

Premier League

Premier League

Podcastle

Podcastle

Podcastle

Royal Canin

Royal Canin

Royal Canin

Shell

Shell

Sunsilk

Sunsilk

Sunsilk

Sure / Rexona

Sure / Rexona

Sure / Rexona

Talksport

Talksport

Talksport

Tanquerey

Tanquerey

Tanquerey

Tesco

Tesco

Tesco

Unmind

Unmind

Unmind

U-Switch

U-Switch

U-Switch

Volkswagen

Volkswagen

Volkswagen

Brands I’ve worked on

Adobe

Aero

Auto Finesse

Auto Trader

Boots

Camel

Canesten

Coca-Cola

Carlsberg

Click-On

Click Travel

Costa

Coutts

Diageo

Disney

Fanta

Generali

Gther

HSBC

Interflora

Katherine Hooker

Kaspersky

KitKat

Lego

Marvel

Natwest

Nespresso

Oasis

Pergraphica

PIF

Premier League

Podcastle

Royal Canin

Shell

Sunsilk

Sure / Rexona

Talksport

Tanquerey

Tesco

Unmind

U-Switch

Volkswagen

Natwest

Coming Soon

Banking

Coming Soon

Natwest

Coming Soon

Banking

Coming Soon

Natwest

Coming Soon

Banking

Coming Soon

Generali

Here Now

Insurance

Branding

Generali

Here Now

Insurance

Branding

Generali

Here Now

Insurance

Branding

Adobe x Pergraphica

Catching Feels

Branding

Print

Adobe x Pergraphica

Catching Feels

Branding

Print

Adobe x Pergraphica

Catching Feels

Branding

Print

Boots

Joy For All

Pharma

Branding

Boots

Joy For All

Pharma

Branding

Boots

Joy For All

Pharma

Branding

Nespresso

Coffee Crystals

Direction

FMCG

Nespresso

Coffee Crystals

Direction

FMCG

Nespresso

Coffee Crystals

Direction

FMCG

Public Investment Fund

The PIF Effect

Tech

Finance

Public Investment Fund

The PIF Effect

Tech

Finance

Public Investment Fund

The PIF Effect

Tech

Finance

Coca Cola

K-Wave

Branding

Beverages

Coca Cola

K-Wave

Branding

Beverages

Coca Cola

K-Wave

Branding

Beverages

Seth & Rileys

Garageverse

Branding

Beverages

Seth & Rileys

Garageverse

Branding

Beverages

Seth & Rileys

Garageverse

Branding

Beverages

Auto Finesse

Making 'em shines since '99

Branding

Direction

Auto Finesse

Making 'em shines since '99

Branding

Direction

Auto Finesse

Making 'em shines since '99

Branding

Direction

Boots

Summer '22

Branding

Pharma

Boots

Summer '22

Branding

Pharma

Boots

Summer '22

Branding

Pharma

Unmind

Building Mentally Healthy Businesses

Mental Health

Branding

Unmind

Building Mentally Healthy Businesses

Mental Health

Branding

Unmind

Building Mentally Healthy Businesses

Mental Health

Branding

Interflora

Share something real

Direction

Branding

Interflora

Share something real

Direction

Branding

Interflora

Share something real

Direction

Branding

Click Travel

The worlds smoothest business traveller

Direction

Tech

Click Travel

The worlds smoothest business traveller

Direction

Tech

Click Travel

The worlds smoothest business traveller

Direction

Tech

Katherine Hooker

British atelier

Direction

Commerce

Katherine Hooker

British atelier

Direction

Commerce

Katherine Hooker

British atelier

Direction

Commerce

GTHER

Events that don't lead to venting

Direction

Coding

GTHER

Events that don't lead to venting

Direction

Coding

GTHER

Events that don't lead to venting

Direction

Coding

Podcastle

#1 AI Studio for long-form content

Branding

Direction

Podcastle

#1 AI Studio for long-form content

Branding

Direction

Podcastle

#1 AI Studio for long-form content

Branding

Direction

Seraphim

We are Generation Space

Branding

Tech

Seraphim

We are Generation Space

Branding

Tech

Seraphim

We are Generation Space

Branding

Tech

Photography

Curated selection

Direction

Branding

Photography

Curated selection

Direction

Branding

Photography

Curated selection

Direction

Branding

Recognition
& Features

Recognition & Features

Recognition & Features

Recognition & Features

Adobe Max

Ceremony Feature

Ceremony Feature

Adobe x Pergraphica

Adobe x Pergraphica

Awwwards

SOTD Nominee

SOTD Nominee

Mobile Exellence

Mobile Exellence

Opal Digital

Opal Digital

Opal Digital

Opal Digital

Campaign

Launch feature

Launch feature

Christmas Round-Up

Christmas Round-Up

Generali - Here now

Generali - Here now

Boots - Joy for all

Boots - Joy for all

The Clios

Ads of the world

Ads of the world

Generali - Here now

Generali - Here now

The Drum

Chair Award

Chair Award

Dadi - Gold

Dadi - Gold

B2B Sector - Gold

B2B Sector - Gold

Editors Picks

Editors Picks

Adobe x Pergraphica

Adobe x Pergraphica

Adobe x Pergraphica

Adobe x Pergraphica

Adobe x Pergraphica

Adobe x Pergraphica

Boots - Joy for all

Boots - Joy for all

Global ACE Awards

Integrated Marketing - Gold

Integrated Marketing - Gold

Adobe x Pergraphica

Adobe x Pergraphica

Product Hunt

The Golden Kitty

The Golden Kitty

Podastle - Rebrand

Podastle - Rebrand

IPA Effectiveness

Best B2B Campaign - Gold

Best B2B Campaign - Gold

Adobe x Pergraphica

Adobe x Pergraphica

The B2 Awards

Best Use of Display Advertising

Best Use of Display Ad.

Click Travel

Click Travel

The Webby Awards

Creative Production Apps - Gold

Creative Production - Gold

Podastle - Rebrand

Podastle - Rebrand

YunoJuno

Top Talent award

top talent award

YJ Awards '24

YJ awards '24