Joey GordonExecutive Design Director

Working across brand, product, digital and advertising. For nearly 20 years, I’ve led identities, products, campaigns and creative systems for brands including Coca-Cola, Adobe, Jaguar and Nespresso, working across global markets and multidisciplinary teams.

I started in the craft and still stay close to it. Today, my work sits between strategy, design and technology, with a growing focus on AI as a workflow medium. Using it to rethink how ideas are developed and scaled, without losing the judgement, instinct and craft that make creative work human.

In Good Company

  • Coca-Cola
  • Adobe
  • Jaguar
  • Nespresso
  • Google Gemini
  • NFL
  • Premier League
  • Marvel
  • LEGO
  • Performance VW
  • Garrett
  • Boots
  • HSBC
  • Revolut
  • Eagle E-Types
  • Costa
  • KitKat
  • Fanta
  • Kaspersky
  • Interflora
  • Your brand here

Selected work

    • Launch
    • Campaign
    • Pitch
    • Automotive
    • Coming soon

    Jaguar Land Rover

    Global launch activation pitch for the new Jaguar Type 01.

    • Campaign
    • Brand
    • Sport
    • Social
    • Coming soon

    Coca-Cola × Premier League

    Brand platform and campaign direction featuring Central Cee.

    • Brand
    • Broadcast
    • Sport
    • UI
    • Coming soon

    NFL Game Pass

    A global campaign system that speaks to fans like fans.

    • Print
    • Brand
    • Partnership
    • Campaign
    • Coming soon

    Adobe × Pergraphica

    Reframing premium paper as a creative platform for Adobe and Pergraphica.

    • Platform
    • Brand
    • Insurance
    • Campaign
    • Coming soon

    Generali

    Design direction for a global brand platform rooted in real life.

    • Campaign
    • Brand
    • Retail
    • Social
    • Coming soon

    Boots

    Campaign design for Joy For All, featuring Lydia West.

    • Product
    • Brand
    • AI
    • Merchandise
    • Coming soon

    Google

    Merchandise design for Gemini’s developer and creator communities.

    • UI / UX
    • Brand
    • Mental Health
    • Platform
    • Coming soon

    Unmind

    Evolving Unmind’s brand and digital world into a more human, scalable system.

    • Brand
    • Immersive
    • Pitch
    • FMCG
    • Coming soon

    Seth & Riley's

    An immersive Garageverse pitch bringing two worlds into one.

    • Campaign
    • Brand
    • Government
    • Platform
    • Coming soon

    Public Investment Fund

    Designing the brand platform behind The PIF Effect.

    • Brand
    • Direction
    • FMCG
    • Launch
    • Coming soon

    Nespresso

    Launch direction for Nespresso Coffee Crystals in China.

    • Brand
    • CX
    • Car Care
    • Web
    • Coming soon

    Auto Finesse

    Repositioning a cult car-care brand for a global premium audience.

    • Product
    • Brand
    • AI
    • UI
    • Coming soon

    Podcastle

    Brand and product storytelling for a next-generation AI audio platform.

    • Motion
    • Photography
    • Travel
    • UI
    • Coming soon

    Click Travel

    Creative direction for a business-travel brand built around effortless movement.

    • Brand
    • Platform
    • Space
    • Investment
    • Coming soon

    Seraphim

    Brand identity and platform design for Generation Space.

    • Campaign
    • Brand
    • D2C
    • Photography
    • Coming soon

    Interflora

    Creative direction for Share Something Real, in collaboration with Rankin.

    • Brand
    • E-comm
    • Clothing
    • Web
    • Coming soon

    Bide & Fecht

    Brand and e-commerce direction for a conscious Scottish daywear label.

    • Photography
    • Direction
    • Automotive
    • Commercial
    • Coming soon

    Photography

    Products, cars and commercial work, from first shot to final edit.

    • Advertising
    • Brand
    • Campaign
    • Design

    Archive

    A curated archive of selected campaign and design work.

  • Open slot

    New project

    Let's work on it together.

Recognition

Awards

  • The Webby Awards

    People's Voice - Creative Production

    Podcastle - Rebrand

  • The Drum

    Chair Award

    Adobe x Pergraphica

    Best Use of Emotion - Gold

    Adobe x Pergraphica

    B2B Print / Imagery - Gold

    Adobe x Pergraphica

    DADI - Gold

    Adobe x Pergraphica

    B2B Sector - Gold

    Adobe x Pergraphica

    Retail

    Boots - Joy for all

    Editors Picks

    Boots - Joy for all

  • IPA Effectiveness

    Best B2B Campaign - Gold

    Adobe x Pergraphica

  • B2B Marketing Awards

    Best Brand Initiative - Gold

    Adobe x Pergraphica

    Best Creative Campaign - Silver

    Adobe x Pergraphica

    Most Commercially Successful - Silver

    Adobe x Pergraphica

  • Global ACE Awards

    Integrated Marketing - Gold

    Adobe x Pergraphica

  • Athar Awards

    National Dev. Campaign - Gold

    PIF - The 'PIF' Effect

    Campaign for The Future of KSA

    PIF - The 'PIF' Effect

  • YunoJuno

    Top Talent award

    YJ Awards '24

Features

  • Adobe MAX

    Ceremony Feature

    Adobe x Pergraphica

  • Campaign

    Launch feature

    Generali - Here now

    Christmas Round-Up

    Boots - Joy for all

  • Ads of the World

    Feature

    Generali - Here now

  • Product Hunt

    The Golden Kitty

    Podcastle - Rebrand

  • G2

    Overall Market Leader

    Podcastle - Rebrand