Auto Finesse
Making 'em shine, since '99
Auto Finesse
Making 'em shine, since '99
Client:
Auto Finesse
Brand
CX
Car Care
The Brief
Auto Finesse needed a unified creative direction that could grow with the brand internationally. It had to capture the spirit of detailing while appealing to a broader lifestyle audience. The challenge was to create a premium yet accessible aesthetic that worked seamlessly across markets, products, and platforms, all without losing the edge that made the brand unique.
Auto Finesse needed a unified creative direction that could grow with the brand internationally. It had to capture the spirit of detailing while appealing to a broader lifestyle audience. The challenge was to create a premium yet accessible aesthetic that worked seamlessly across markets, products, and platforms, all without losing the edge that made the brand unique.
Auto Finesse needed a unified creative direction that could grow with the brand internationally. It had to capture the spirit of detailing while appealing to a broader lifestyle audience. The challenge was to create a premium yet accessible aesthetic that worked seamlessly across markets, products, and platforms, all without losing the edge that made the brand unique.
The Work
I led the creative direction across visual and photographic outputs, both online and offline. That meant defining the brand’s tone, composition, and visual rhythm, from the cinematic lighting and product hero shots to the wider campaign imagery, typography, and packaging. The look and feel took cues from high-end automotive photography, mixing grit with polish. Every image and asset was designed to feel as crafted as the cars themselves, creating a consistent visual language that tied product, culture, and community together.
I led the creative direction across visual and photographic outputs, both online and offline. That meant defining the brand’s tone, composition, and visual rhythm, from the cinematic lighting and product hero shots to the wider campaign imagery, typography, and packaging. The look and feel took cues from high-end automotive photography, mixing grit with polish. Every image and asset was designed to feel as crafted as the cars themselves, creating a consistent visual language that tied product, culture, and community together.
I led the creative direction across visual and photographic outputs, both online and offline. That meant defining the brand’s tone, composition, and visual rhythm, from the cinematic lighting and product hero shots to the wider campaign imagery, typography, and packaging. The look and feel took cues from high-end automotive photography, mixing grit with polish. Every image and asset was designed to feel as crafted as the cars themselves, creating a consistent visual language that tied product, culture, and community together.
The Results
The work redefined Auto Finesse as a global lifestyle brand with credibility and class. The new visual world gave the brand a stronger international presence, boosted recognition, and helped align retail, content, and campaign assets under one cohesive vision. Today, every surface the brand touches, from screen to street, feels unmistakably Auto Finesse.
The work redefined Auto Finesse as a global lifestyle brand with credibility and class. The new visual world gave the brand a stronger international presence, boosted recognition, and helped align retail, content, and campaign assets under one cohesive vision. Today, every surface the brand touches, from screen to street, feels unmistakably Auto Finesse.
The work redefined Auto Finesse as a global lifestyle brand with credibility and class. The new visual world gave the brand a stronger international presence, boosted recognition, and helped align retail, content, and campaign assets under one cohesive vision. Today, every surface the brand touches, from screen to street, feels unmistakably Auto Finesse.
