Click Travel
The worlds smoothest business traveller
Click Travel
The worlds smoothest business traveller
Client:
True Agency
Motion
Photography
Travel
The Brief
Click Travel wanted to stand out in a crowded market and reposition itself as the smarter, smoother way to manage business trips. The challenge was to move beyond the tech and focus on what really mattered to users: less stress, more control, and a little style along the way. The campaign needed to connect emotionally as well as functionally, appealing to businesses that valued both time and experience.
Click Travel wanted to stand out in a crowded market and reposition itself as the smarter, smoother way to manage business trips. The challenge was to move beyond the tech and focus on what really mattered to users: less stress, more control, and a little style along the way. The campaign needed to connect emotionally as well as functionally, appealing to businesses that valued both time and experience.
Click Travel wanted to stand out in a crowded market and reposition itself as the smarter, smoother way to manage business trips. The challenge was to move beyond the tech and focus on what really mattered to users: less stress, more control, and a little style along the way. The campaign needed to connect emotionally as well as functionally, appealing to businesses that valued both time and experience.
The Work
I led the design direction across branding, motion, photography, and digital design, as well as personally shooting the campaign photography. The concept centred around The Smoothest Business Traveller, a confident, unflappable character who embodied the brand’s promise that everything “just clicks into place.” The art direction combined cinematic stills with clean, minimal UI and a calm, modern rhythm across screens. Every element, from the lighting and framing of each shot to the movement, tone, and typography, was crafted to make business travel feel as smooth as it looked.
I led the design direction across branding, motion, photography, and digital design, as well as personally shooting the campaign photography. The concept centred around The Smoothest Business Traveller, a confident, unflappable character who embodied the brand’s promise that everything “just clicks into place.” The art direction combined cinematic stills with clean, minimal UI and a calm, modern rhythm across screens. Every element, from the lighting and framing of each shot to the movement, tone, and typography, was crafted to make business travel feel as smooth as it looked.
I led the design direction across branding, motion, photography, and digital design, as well as personally shooting the campaign photography. The concept centred around The Smoothest Business Traveller, a confident, unflappable character who embodied the brand’s promise that everything “just clicks into place.” The art direction combined cinematic stills with clean, minimal UI and a calm, modern rhythm across screens. Every element, from the lighting and framing of each shot to the movement, tone, and typography, was crafted to make business travel feel as smooth as it looked.
The Results
The campaign delivered strong traction across awareness and engagement. Brand recognition rose by over 50 percent, searches for Click Travel increased by 123% year on year, and demo bookings doubled. With a 160% return on marketing investment, the work gave Click Travel a clear visual identity and emotional resonance, positioning it as the go-to platform for stress-free business travel.
The campaign delivered strong traction across awareness and engagement. Brand recognition rose by over 50 percent, searches for Click Travel increased by 123% year on year, and demo bookings doubled. With a 160% return on marketing investment, the work gave Click Travel a clear visual identity and emotional resonance, positioning it as the go-to platform for stress-free business travel.
The campaign delivered strong traction across awareness and engagement. Brand recognition rose by over 50 percent, searches for Click Travel increased by 123% year on year, and demo bookings doubled. With a 160% return on marketing investment, the work gave Click Travel a clear visual identity and emotional resonance, positioning it as the go-to platform for stress-free business travel.
