Interflora
Share something real
Client:
MBA | The Gate
Campaign
Brand
D2C
Interflora
Share something real
Client:
MBA | The Gate
Campaign
Brand
D2C
The Brief
Interflora needed to reconnect its brand to the moment of giving, not the product, the feeling. The brief was to create a digital-first movement that spans social, video on demand and desktop, framing flowers as more than convenience and placing the skilled florist at the heart of the story. The mission was to move the brand from a commodity model to one of human craft, emotional relevance and genuine connection.
Interflora needed to reconnect its brand to the moment of giving, not the product, the feeling. The brief was to create a digital-first movement that spans social, video on demand and desktop, framing flowers as more than convenience and placing the skilled florist at the heart of the story. The mission was to move the brand from a commodity model to one of human craft, emotional relevance and genuine connection.
Interflora needed to reconnect its brand to the moment of giving, not the product, the feeling. The brief was to create a digital-first movement that spans social, video on demand and desktop, framing flowers as more than convenience and placing the skilled florist at the heart of the story. The mission was to move the brand from a commodity model to one of human craft, emotional relevance and genuine connection.
The Work
I led the creative direction across visual and experiential touchpoints. Starting with photography direction and retouching, the campaign leaned into one-take intimacy and the tactile detail of petals, hands and light. The design extended into motion, digital rollout, social templates and integrated customer experience assets across both front-end and internal systems. The image language is bold yet tender, combining cinematic lighting with real moments of generosity and surprise. Each asset, whether a scrolling feed, out-of-home format or mobile screen, echoes the campaign’s core line: Behind every Interflora story is a passionate florist who’s made magical moments happen.
I led the creative direction across visual and experiential touchpoints. Starting with photography direction and retouching, the campaign leaned into one-take intimacy and the tactile detail of petals, hands and light. The design extended into motion, digital rollout, social templates and integrated customer experience assets across both front-end and internal systems. The image language is bold yet tender, combining cinematic lighting with real moments of generosity and surprise. Each asset, whether a scrolling feed, out-of-home format or mobile screen, echoes the campaign’s core line: Behind every Interflora story is a passionate florist who’s made magical moments happen.
I led the creative direction across visual and experiential touchpoints. Starting with photography direction and retouching, the campaign leaned into one-take intimacy and the tactile detail of petals, hands and light. The design extended into motion, digital rollout, social templates and integrated customer experience assets across both front-end and internal systems. The image language is bold yet tender, combining cinematic lighting with real moments of generosity and surprise. Each asset, whether a scrolling feed, out-of-home format or mobile screen, echoes the campaign’s core line: Behind every Interflora story is a passionate florist who’s made magical moments happen.
The Results
The campaign repositioned Interflora in the category, shifting perception from transactional gifting to emotionally rich storytelling. It gave the brand an identity built on authenticity, craft and human connection, and delivered this consistently across digital, social, motion and offline. The result is a brand that stands not just as a flower delivery service but as a platform for meaningful moments, where giving becomes an experience rather than just a purchase.
The campaign repositioned Interflora in the category, shifting perception from transactional gifting to emotionally rich storytelling. It gave the brand an identity built on authenticity, craft and human connection, and delivered this consistently across digital, social, motion and offline. The result is a brand that stands not just as a flower delivery service but as a platform for meaningful moments, where giving becomes an experience rather than just a purchase.
The campaign repositioned Interflora in the category, shifting perception from transactional gifting to emotionally rich storytelling. It gave the brand an identity built on authenticity, craft and human connection, and delivered this consistently across digital, social, motion and offline. The result is a brand that stands not just as a flower delivery service but as a platform for meaningful moments, where giving becomes an experience rather than just a purchase.
